Artwork guide: 3D


For the best 3D, backgrounds should be nondescript, but feature some sort of texture, pattern or noise. Plain coloured backgrounds and horizontal stripes don’t provide a depth reference and will diminish the depth effect. Be sure to provide a sharp in focus background because it will soften anyway the further back it appears.

Since the lenticular lens optics will soften image elements that appear more remote from the sharp print plane, it is wise to use less detailed imagery for protruding objects as well.

Psychologically, warm colours appear to stand out whereas cool colours tend to recede, therefore where possible, use warm colours for nearer subjects.

Try to make use of perspective (i.e converging lines for more distant elements) and remember that overlapping elements provide excellent depth cues.

Importantly, elements that are to project forward of the print surface should be positioned with sufficient clearance from the side trims.

Text and logos should be near, or on, the print plane where they will appear the sharpest and most legible (perceived as the surface of the lens).

Type and Font Guidelines:.
Avoid small and italic type styles as the lens renders them illegible, jagged edged or both.

File Type:
Photoshop CMYK layered file (include any alpha channels and layer masks).

File Resolution:
Prints up to 32” wide: 300 ppi or higher @ final print size.
Prints wider than 32”: 200 ppi or higher @ final print size.

Art Instructions:
Set up the document at the trim size plus 10 mm bleed all the way around
Ensure that any layer which will appear behind the "print plane" is significantly wider than trim + bleed. For example, if trim + bleed = 1000 mm, the background layer should be ~1150 mm wide.

Name and order each Photoshop layer to indicate the intended depth position of the layer.

Elements that are to protrude from the print plane will shift horizontally as the observer moves laterally. Please ensure that these elements are located safely inside from the left and right trim marks.

Don't feather edges of subject elements.
Ensure that layer effects are accessible and include alpha channels and masks.
Blending mode must be set to "normal"

If you cut out an object from a more distant layer, then you need to fill in the hole left in that layer.

Hard Copy:
Always provide a colour correct hard copy print of each of your files.

File Delivery:
FTP, CD, or DVD.

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BART KELSEY