Artwork Guide for Flip postcards, coasters, counter mats, mouse mats, cd dvd cases, magazine and book covers

Artwork guide: Flip (2-3 Images)

File Type:
Option #1: A packaged InDesign file (preferred)
-Set up one page per flip image.
Option #2: Photoshop CMYK file
-Create a layer folder for each flip image.

Leave text, logos and drop shadows unflattened so that they can be accessed separate to the background artwork.
Backside art can be supplied either as a PDF or InDesign file.

File Resolution: 300 ppi or higher @ final print size.

Bleed: 3 mm

Type and Font Guidelines: Avoid small and italic type styles as the lens renders them illegible, jagged edged or both.

Design Hints:

In order to achieve the optimum flip effect it is imperative to minimize the factors which cause one image to bleed through another, known as “ghosting”.

Limiting your flip to just two images instead of three may provide a cleaner flip and will allow more “on time" per image.

Images which flip in a direction from top to bottom will normally display less ghosting than ones which flip from left to right, particularly for hand-held prints.

Beware of white or light tinted backgrounds as they provide no camouflage in which to conceal details in the other image/s. Very dark backgrounds can also be problematic and bleed through light coloured elements in the other image/s.

Regions of high contrast between the component images are likely to display ghosting. Try to superimpose features such as faces in the different frames rather than having slight offsets so as to avoid the dark eyes of one face appearing in say the light forehead of the other. In other words, try to use elements which flip that are similar in shape and size and which do not contrast excessively with their background.

Hard Copy:
Always provide a colour correct hard copy print of each of your files.

File Delivery:
FTP, CD or DVD.

Site Map
Home Introduction About Bart Kelsey Contact
Large Format -Applications & Sheet Characteristics
Large Format -3D Artwork Guide
Large Format -Flip Artwork Guide
Small Format -Offset/Litho Printing & Applications
Small Format -3D Artwork Guide
Small Format -Flip Artwork Guide
Small Format -Motion Artwork Guide


			Artwork guide: Flip (2-3 Images) *File Type: Option #1: A packaged InDesign file (preferred) -Set up one page per flip image. Option #2: Photoshop CMYK file -Create a layer folder for each flip image. Leave text, logos and drop shadows unflattened so that they can be accessed separate to the background artwork. Backside art can be supplied either as a PDF or InDesign file. File Resolution:* 300 ppi or higher @ final print size. *Bleed:* 3 mm *Type and Font Guidelines:* Avoid small and italic type styles as the lens renders them illegible, jagged edged or both. Design Hints: In order to achieve the optimum flip effect it is imperative to minimize the factors which cause one image to bleed through another, known as “ghosting”. Limiting your flip to just two images instead of three may provide a cleaner flip and will allow more “on time" per image. Images which flip in a direction from top to bottom will normally display less ghosting than ones which flip from left to right, particularly for hand-held prints. Beware of white or light tinted backgrounds as they provide no camouflage in which to conceal details in the other image/s. Very dark backgrounds can also be problematic and bleed through light coloured elements in the other image/s. Regions of high contrast between the component images are likely to display ghosting. Try to superimpose features such as faces in the different frames rather than having slight offsets so as to avoid the dark eyes of one face appearing in say the light forehead of the other. In other words, try to use elements which flip that are similar in shape and size and which do not contrast excessively with their background. Hard Copy: Always provide a colour correct hard copy print of each of your files. File Delivery: FTP, CD or DVD. Site Map Home Introduction About Bart Kelsey Contact Large Format -Applications & Sheet Characteristics Large Format -3D Artwork Guide Large Format -Flip Artwork Guide Small Format -Offset/Litho Printing & Applications Small Format -3D Artwork Guide Small Format -Flip Artwork Guide Small Format -Motion Artwork Guide
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