Artwork Setup

Offset lenticular printing supports the following lenticular effects: Flip, Animation, Morph, Zoom, 3D, Video Grab, or a combination thereof.

General Rules:

  • Large format inkjet printing: supply file/s set up in RGB colour mode e.g. Adobe RGB 1998, 200-300 ppi, and minimum 10 mm bleed.
  • Litho offset & Digital HP Indigo printing: supply file/s set up in CMYK colour mode e.g. U.S. Web Coated (SWOP) v2, 300 ppi, and minimum 3 mm bleed. Maximum total area ink coverage of 300%
  • -For a small area requiring a solid Rich Black, please use: C = 40%  M = 0%   Y = 0%     K = 100%
  • -For a large area requiring a solid Rich Black, please use: C = 60%  M = 40%  Y = 40%   K = 100%
  • Acceptable file types: TIFF, JPG, Photoshop (PSD), InDesign, Illustrator (AI), and PDF
  • Image safe area is at least 3 mm inside the trims
  • For custom shapes a knife/die line must be able to be turned off separately
  • Any element that turns on/off such as text or a logo should be individually editable from the underlying background 
  • Fonts must be embedded or outlined
  • No spot colours
  • Upload a Zipped folder containing your artwork file/s

Font Size:

Small and fine text can be rendered illegible due to a combination of file rasterization and the lenticular lens corrugations. Locate small and copious text on the non-lenticular backside. Text on the front side should be used sparingly...

  1. Use a minimum font size of 10 pt for 100 LPI lens and 12 pt for 75 LPI lens
  2. Consider using bold text for small sizes
  3. Avoid italic text as diagonal lines appear stepped under the lens, and dashed if too fine a line
  4. Avoid Serif font styles since the narrow strokes and ticks can disappear
  5. Superimposing text which changes should be used with caution

For Flip effects you may choose to upload either:

  1. A TIFF file per Flip image (provided there's no text or logo which appears and disappears in the design), or
  2. A layered Photoshop file (PSD) with layers clearly labelled, or
  3. An InDesign file with one Flip image design per page and outlined fonts, or
  4. A PDF file with one Flip image design per page and outlined fonts.

For Morph effects we require a three layer Photoshop (PSD) file with each “bookend” image of the Morph to appear on its own transparent layer, and a 3rd layer for a common background. We will generate the in-between series of morphing frames.

For Zoom effects we require a two layer Photoshop (PSD) file with the Zoom element and the background layer residing on their own layer. The Zoom element must appear at its maximum intended size with a resolution of at least 300 ppi.

  • CMYK colour mode  -no spot colours nor RGB. (If you provide RGB files, we will convert to CMYK, but the colours might not print entirely as you expected.)

For Animation effects we require a multi layer Photoshop (PSD) file with each animation frame appearing on its own layer. Text should appear on it own separate layer.

For Motion Video effects we require the high resolution footage in either QuickTime or MPEG format from which we'll select the appropriate frames according to the movement.

  • RGB colour mode  -video editing software inherently resides in RGB colour space and so colours may not print entirely as expected with CMYK inks
  • Note that HD resolution is only suitable for sizes up to A6

For 3D effects we require:

  • A layered Photoshop document
  • At least 11 mm extra image detail beyond the trims on both the left & right sides, plus 3 mm bleed all around for prints up to A4 size. 
  • Remove all layer Groups
  • Do NOT flatten layers; text, logos and 3D objects must be accessible
  • Layers should be ordered in sequence and appropriately labelled
  • The more layers the better the 3D effect
  • Layer names should contain only English letters and numbers
  • Layer Blending mode must be set to Normal
  • Layer Opacity is supported (0% - 100% slider)
  • Flatten all layer effects (File->Scripts-> Flatten All Layer Effects)
  • Flatten all Masks (File->Scripts-> Flatten All Masks)
  • Merge all Adjustment Layers
  • Rasterize all Smart layers
  • Remove Alpha Channels
  • Horizontal and vertical lines must be at least 0.3 mm thick if they're to remain visible at all times.
  • Do not place text over elements which will project forward of the print surface
  • Rasterize all Vector/Text Layers
  • Save in Maximum compatibility

We require a packaged Adobe Indesign folder or a high resolution PDF file for any backside non-lenticular print.

  • CMYK colour mode -no spot colours nor RGB
  • Resolution of 300 ppi at 100% size
  • 3 mm bleed on all 4 sides regardless of whether the front side is a Flip, Morph, or 3D effect
  • Image safe area is 3 mm inside the trims
  • You may include crop marks
  • For custom shapes a visible knife/die line must be able to be turned off separately
  • Fonts must be either embedded or outlined
  • For a solid Rich Black, please use: C = 60%  M = 40%  Y = 40%   K = 100%

Single Colour (Black backside) Checklist

  • Perform a preflight to confirm only one process ink is used i.e. Black (K)
  • Image resolutions of 300 ppi at 100% print size
  • Minimum solid colour font size -Sans Serif 5 pt – Serif 6 pt
  • Minimum solid line weight 0.5 pt

Full Colour (CMYK backside) Checklist

  • Perform a preflight to confirm only process inks are used
  • Image resolutions of 300 ppi at 100% print size
  • Minimum 4CP font size -Sans Serif 7 pt – Serif 8 pt
  • Minimum 4CP line weight 1.0 pt
  • Use single colour K 100% for black text and line work
  • Solid Rich Black: C = 60%  M = 40%  Y = 40%   K = 100%

Export to PDF settings...

To ensure your that the PDF will print as it appears on screen, check that Overprint Preview is set to "Always" in Acrobat Reader.